31. July 2025
On September 22, the tekom regional group Berlin-Brandenburg invites you to an exciting lecture. The event will take place at the DIN Conference Center in Berlin and will also be broadcast online. Dr. Martin Ley will describe the path to a comprehensive content strategy based on a holistic approach.
We look forward to meeting you on site and getting into conversation!
Our expert lecture
Title: Everything in view! With the maturity model for content strategy
22. September 2025 | 6:00 – 8:00 p.m.
Speaker: Prof. Dr. Martin Ley, PANTOPIX GmbH
Based on a holistic approach, we describe the path to a comprehensive content strategy. We show that the editorial process, CCMS and CPD need to be considered together and that any isolated approach falls short. It makes no difference whether you are already thinking about introducing a CDP today and/or are still delivering documents. A long-term, successful content strategy starts today with the right measures. Setting the wrong course, on the other hand, can have far-reaching consequences tomorrow!
Our speaker
Dr. Martin Ley
